Tag Archives: multiplexes

Poor approach by the multiplexes?

There are 2 things you could do when faced with a situation: fear it or face it and react accordingly. If you are fearful, you hide yourselves in a locker, cower , and if you want to face it, you assert yourselves and your beliefs in the face of all odds.

The approach by the multiplexes wrt the hooligans’ warning over screening of MNIK is confusing.

They are certainly scared. It’s not wrong to be scared of course; I am only talking about eventual reactions here. How did the multiplexes react?

First of all, they cancelled all the advance bookings. The reaction was of fear. Then on Friday, they are opening one property each of each multiplex, one by one – just to check out. Best analogy is of a mouse which runs corner to corner, cowers down at the slightest sound. Kind of a thief who runs from one shadow to another bearing burden of his act.

What are the multiplexes afraid of? Are they afraid of standing upto their business model, their long principles and their goodwill? Checking out a morsel one by one only to suddenly scout to their
holes when needed.

Sad to note that not the hooligans, not the meek and incapable government but the very own film fraternity has let it down!

When it had to stand, it decided to cower.