A treasure of love

A treasure of love
Are you
To be wrapped in warmth
And cherished forever
Like a fine red wine
In a wooden cask
Or a letter from love
Hidden in an old cardboard box
…in the closet

Who am I?

I am the undefined
I am the unknown
I am the limitless
I am the unboundI am what you see
I am what you do not
I am the core of me
I am the core of thee

Hello world!

Just another guy, I am
Amongst you.
A speck in the Universe, or,
May be you.

Rs. 500 and Rs 1000 notes scrapped: We don’t need to eat Dhoklas, yet!

Rs. 500 and Rs 1000 notes scrapped: the black money crackdown news is an avalanche of  a news.

Gosh! Rs. 500 and Rs. 1000 notes not legal tender any more!

I shiver as I write this post.  Why? Because I am camping downhill the path of the snowball? Because I am a global aggregator of black money? Nope. It’s because I wonder what’s available in that’s worth less than 500? Rs 500 and Rs. 1000 notes are like denominations of Rs. 50 and Rs. 100 of our yesteryears! You can’t just do without them. They are your wallet’s best friends!

As per a recent Mint report, the large value notes – those which are greater than 100 – Rs. 500 and Rs. 1000 – constitute for more than 84% of the money in circulation in the country.

This only confirms the issue I’m highlighting. There  simply aren’t enough wads of Rs. 100 to replace  the 500 and 1000 denominations.

Corruption Issues

Rs. 500 and Rs 1000 notes scrapped: We dont need to eat Dhoklas, yet!
Enjoy khamans and dhoklas on black money !

There was another demonetization of the currency earlier in 1978. Rs. 1000 notes were suddenly considered not a legal tender. They simply stood cancelled one night. Just like that. No time given! That was during the time of Prime Minister Morarji Desai. Lot of black money was wiped out. It’s said that folks in Surat ate dhoklas and khamans the next day on Rs. 1000 notes! Tissue paper value. And that’s completely true!

But what about it?

Did that stem corruption, bribery and black money? Did that wipe out the (not really) hidden black undercurrent of the economy? Babus just changed their instruments, twice aggressive as earlier, as they had to cover up for their losses. Babudom and Corruption thrived like never before.

This time the babus & the corrupt would lose a little, probably, for there’s time till Dec 30th. But what would stop the babus from continuing their practices with newer, crisper notes? What would make them change their behaviour? What would it take to bring about ‘integrity’ in this country?

As an aside, I think the traffic cops are  the smartest of the bunch… Rs. 50 and Rs. 100!

Rs. 500 and Rs. 1000 notes demonetization, crackdown, is welcome, certainly. We are going to have the new notes now – the more secure and colourful Rs.500 and Rs. 2000.

But I can only hope the Government would introduce tracking methods and stringent punishment so that the newer notes don’t become another set of crisper tools for the fiefdoms and arrogance of those in  authority and power.

A daring move. A move,  much like the exploits in Operation Jai Mata Di.

Start-up Tips: Before your next online venture

Start-up Tips: Before your next online venture

So you want to ‘start-up’ an online, e-commerce venture? Sure? So well, here’re some simple start-up you’ll need to keep in mind as you go about your latest dream.

Positioning

Online businesses are many. Make sure you have a clear idea on how you are positioning your online start-up. Is it quite similar to other businesses that exist? Is it a different proposition? If former is the case, well I just hope you have deep pockets to decimate the established competition, for sure they’ll not take it lying low. Rethink. If latter is the case, make sure you’re not too niche. Do a little keyword research on Google, look around, and figure out demand. Shouldn’t be that there’s hardly any demand to drive business. Unless you are certain that what you have is a disruptive idea (Uber, Airbnb .. disruptive yes, but not anymore)  that addresses long, dormant needs of consumers. In that case, call me!

Business Model

Market place model? Rethink. Quiz: Figure out which marketplaces have been successful (positive P&L) so far. If you find any, let me know. Trading (inventory based) is good but a costly affair. Got cash? Just in time ability? Drop shippingSubscription model? Check that out. Look for examples in each model.

Target Group, TG

Is there a specific audience group you’re looking to target? This should be clear. This can become a complicated exercise if you are a general merchandiser – Amazon.com. Look for demographic and / or psychographic traits.

Brand Name

A name should position you uniquely and ideally also communicate to your TG what your site is about. That would help you with the task of communicating easily with your TG. Unless you have deep pockets to push a communication. Think Monster.com as a job portal. What does a monster have to do with a job? “I’m looking for one monster of a job”, “I got a monster of an offer’? Is that it?  “Whale of a job” works too. Whale.com, anyone?

Once your brand name is set, how would you go about communicating it? What are the ’emotions’ you’re looking to invoke in people.

Start-up Tips: Before your next online venture

Website / App design

Your website / App should feel contemporary, plus it should be reflective of your brand and positioning to the TG. This one’s easier said than done.

Merchandising

Are you living up to your positioning? Do you have the right products that place you apart, or in the league?

Logistics

This one’s an elephant. Make sure your forecasted profits / per unit economies include the cost of logistics. I had once imported beautiful products from China that served latent needs of consumers. I was bang on! The market picked up in India.  However, I learnt the hard way, that the cost of shipping ate away into most of my profits. And what was left wasn’t worth the hassle. I shut .

Customer Service vs Customer Delight

A customer orders a product. You ship it. The customer receives the right product, with the right quality, within the defined time. If the customer wishes to return the product, you arrange for a reverse pick-up, and quickly. That’s what you are supposed to do. That’s basic customer service! That’s expected. You don’t even do this right & you lose a customer, or many of them. What about customer delight? What would you do? What would keep the customer coming back to you?

Once these basic start-up tips are considered, your online venture is ready to launch. Go live!

In the next post, I’ll delve upon basic digital marketing to-dos before turning to paid as you’re now ready take the next step.

Source: Marketingctr.com

Reviews of one the best thriller books ;)

Some interesting reviews of “my” thriller book Operation Jai Mata Di 😉

“If you have seen the movie “A Wednesday”, this is Wednesday, Thursday n Friday…”

Reviews of one the best thriller books ;)

“Op JMD is one of the most engrossing books that I have read in recent times. It is relevant and believable. Fast paced, fun read. The keeps you guessing till the surprising end. A must read for anyone interested in reading a thriller. Overall an enjoyable read, a nail biting thriller, I will give this 4/5… ”

“The salient point about this book is the superb plot set in contemporary Indian political scene. The book gets off to a slow start but then picks up pace and ends with a “kahani mein twist” climax – much like our bollywood thrillers. As mentioned by other reviewers the characters are a bit weak but it doesn’t really matter as its a short book. You continue to read through due to the plot and the associated suspense element where the book does’t disappointment at all”

Reviews of one the best thriller books ;)

“After going through the title, cover image and synopsis, this book appears like a typical hostage saga with the only difference being the number of hostages. But thankfully, this is just the tip of the iceberg. The book in totality is a motivating and inspiring political drama providing and hope amidst complete apathy by the political class…”

“Before starting on this book, I would like to set the context here. I had just come out of reading a very serious fiction that had multitudes of complexity embedded. Was very skeptical at the beginning on my reading choice when i picked up Operation Jai Mata di primarily because it would be in complete contrast to my previous book. But buoy! wasn’t I in for a surprise when I started it! It was not only a welcome change but the beginning was as hair raising as any best in class thrillers. The whole book took me on a mission along with the characters in the book right from the word go. It kept me on my toes and turned out to be a page turner…”

For more reviews pls visit Operation Jai Mata Di – the thriller.

Is that enough self-promotion?

Feeling Low is Natural

Feeling low is one among the repertoire of emotional expressions that we possess. And we must not shun it. We should learn to revel in it, and at times, even exploit it productively. We do know of beautiful sad songs, right? Those wonderfully touching plots and poems? I bet people might not have composed them in happier states of mind.

Feeling Low is Natural

So well, you do get a little low at times, and that’s , and that’s natural. But then after permitting yourself the indulgence, you pick up the shreds, project a castle in the air and start making your way towards it; step by step.

Step by step. Holding yourself. Yeah, that’s more like it!